Our Story

Most folks are well behind in saving/investing for their retirement, college, and other life goals. On top of that, they’re frustrated because they don’t truly understand the investments they do have. Most of them aren’t even aware of the back-end fees that are bleeding off their gains, like unseen holes below the waterline in a leaky boat.

Investing isn’t a dark science. It doesn’t have to be complicated. In fact, the simpler your investments are, the less expensive they tend to be, as well as easier to manage and understand. You should understand your investments, and be able to manage them yourself, if you’re willing and capable.

That’s our goal. We’re not a fancy chauffer for the ultra-wealthy. We’re the financial driver training school that will get your ship on course, guide it for a while, and show you how to navigate yourself when you’re ready.

Emancipare was founded for people like you. We not only get you invested properly for your specific temperament, risk tolerance, goals and time horizon, we teach you all you need to know. You may find that we’re so inexpensive, you’d prefer to allow us to continue to captain the ship while you enjoy other pursuits.

We were founded to help working-class people who need to make up for lost time, and can’t do that while paying expensive advisor or fund fees. We come from those same roots, and know what it’s like. We don’t turn you away because you don’t have $500,000 or $1,000,000 to invest.

We’re a small firm, and keep our client list small, so we can give each one the attention they need and deserve. Join us and let’s get started, before a waitlist forms!

Bill Hines

CEO/Investment Advisor Representative

Bill is a US Air Force veteran and former IBM executive. In 2018, he formed Money Coach Group, Inc in order to help those in need of personal finance counseling reach their goals. Frustrated that his clients were often behind in their savings and investing and unable to reach their goals with standard investment advisor fees, he then took the Series 65 exam and registered to become an investment advisor representative, in order to help them himself.